in love with nature
The Nature Baby journey began for the simple reason that founders Jacob and Georgia Faull wanted the best for their new baby and could not find natural, ethical, and sustainable products that they believed were important for a healthy baby and a healthy planet.
“We wanted to provide children and babies with products free of chemicals and synthetic materials. Made in a way that added to the world rather than taking away.” - Georgia
Nature Baby takes care in what we make, and in how each piece is crafted so that you can rest assured you’re getting the best for your baby. From the beginning, we decided to never compromise and to keep learning and developing. We believe that by making educated choices, we can provide a healthy and enriching environment for our children and at the same time nourish and preserve the world in which they will grow up
It is about looking after your baby as well as the planet and its people.
sustainability
We believe that by helping new parents make conscious and educated choices during this significant part of their journey, we can create positive change together. We understand that issues like climate and the environment might seem overwhelming, but the small changes we all take together can inspire and create change when adopted collectively.
Our hope is to become a business that is not only sustainable but also has a regenerative impact on the environments and communities we operate within, and to inspire others to do the same.
These are our commitments as a business to achieving our vision:
our fibres and materials
We source only the highest quality natural fibers, choosing organic and ethically produced materials that are soft on the skin and the planet. From Global Organic Textile Standard (GOTS)-certified organic cotton to pure merino wool, our fabrics are chosen with care to ensure they are safe, sustainable, and durable. Each material is selected to provide comfort and purity, ensuring that your baby is wrapped in nature’s best from day one. When you choose organic cotton over conventional cotton, you're making a choice that has a profound impact on the environment. Here’s how:
water usage:
Organic cotton uses up to *91% less water compared to conventional cotton, making it a more sustainable choice for our planet's precious resources.
*The Water Network
no harmful chemicals:
Organic cotton is grown without synthetic pesticides, herbicides, or fertilizers and our supply chain only uses the safest chemicals on our garments to help reduce irritations on the skin.
carbon emissions:
By choosing organic, you’re helping reduce *carbon emissions by up to 46%, contributing to the fight against climate change.
*The Textile Exchange
additional benefits:
healtheir soil:
Organic farming practices nurture the soil, improving its fertility and structure*. This not only ensures the longevity of the land but also supports a more sustainable agricultural system.
*The Eco Hub
biodiversity:
Organic cotton farms are havens for biodiversity, avoiding harmful chemicals, allowing natural ecosystems to regenerate, and support a more diverse ecosystem.
By choosing certified organic cotton, you’re not just caring for your baby’s delicate skin - you’re also making a powerful choice for a healthier planet.
Reusing organic materials and keeping garments out of landfill extends these benefits again and again. Globally, it is estimated that about 92 million tons* of textile waste are created annually, and a large portion of this goes to landfills, be part of the change and save money and help the planet.
*Fashion Revolution
our certifications
Our commitment to sustainability is reinforced through our certifications. Nature Baby is proud to be certified by globally recognized standard, GOTS (Global Organic Textile Standard) and utalise OEKO-TEX certified fabrics through our crafting process. Certifications ensure that our products meet stringent criteria for environmental and social responsibility, giving you peace of mind that you are choosing products that are truly natural and sustainable.
our makers
We are proud to work with skilled artisans and ethical manufacturers who share our values of sustainability, quality and integrity. Each piece of Nature Baby clothing is made with love and care by people who are treated fairly and work in safe, supportive environments. We build long-term relationships with our makers, ensuring transparency, mutual respect, and a shared commitment to creating beautiful products that are as ethical as they are exceptional.
our packaging
We are continuously working to minimize our environmental impact, from the production of our clothing to the packaging and delivery of our products. We strive to reduce waste. We have eliminated single-use plastics and use recyclable or compostable materials wherever possible. Our packaging is designed to protect your order while also being kind to the planet.
our stores
Our commitment to sustainability extends to our physical spaces. Our stores are designed with natural, renewable materials and are powered by solar (Grey Lynn is Solar) and renewable energy where possible.
We also create spaces that foster community, offering parents a place to connect, share, and learn about sustainable living.
learn more
made to be worn again
We created Nature Baby Made to be Worn Again so we could extend the lifecycle of the clothes we love.
pre-loved returns
Meet our pilot circular program. When you’re in need of new clothing for your baby, choosing sustainable, high-quality pieces with timeless design is the most responsible option.
why choose organic cotton
We go by the philosophy that our clothing be made in a way that treats all people that take part in the process fairly, from the farmers and millers through to the cutters and makers, supporting localized regions, their families and their development.
why choose merino wool
Merino wool is warm, soft and non-irritating, the perfect fabric for baby. It insulates, absorbs body moisture, stays warm even when wet, and breathes, helping regulate little one’s body temperature.
