Made by Nature Baby to be Worn Again and again.

Nature Baby is excited to launch our ‘Worn Again’ pilot take back programme. The launch of this programme has been the culmination of years of effort aimed at extending the lifecycle of our products. We take pride in designing items from the finest natural materials, that are designed to be worn and loved again and again.

By encouraging our customers to return gently used items for resale, we ensure that these beautifully crafted pieces continue to be enjoyed by new families, reducing the need for new production. This initiative not only conserves precious natural resources but also lowers the emissions associated with manufacturing and transporting new products.

Extending the use of our products aligns with our commitment to a circular economy, benefiting both our customers and the planet.

To celebrate and highlight this time we have worked with longtime collaborator, artist, designer and author Beci Orpin to tell our story through paper cuts playfully animating this concept of simplicity and care that we can all be part of. 

By taking care of the little things, we create a resilient fibre, garments and planet. With sustainability firmly in our DNA, we create beautiful, timeless garments that are made to be passed on for generations to come. Using high-quality organic grown materials means that synthetic fertilisers or pesticides are not used in the growing of our cotton, helping to preserve the planet’s natural ecosystems. We select the highest-grade cotton fibres, that are in the top 20% of the longest cotton staple length. This helps to deliver a soft and durable fabric, which helps extend the life of your garment.

By following the principles of circular design, we design garments that are created to be worn again and again. Our children and babies grow so fast that often your Nature Baby garments still have many lives left to live once your child grows out of them. With 85% of clothing ending up in landfills* one of the most impactful actions we can take for our planet is to extend the lifespan of products and reduce overall consumption. This involves purchasing less while prioritising higher quality, repairing items more frequently, and returning your preloved pieces when they are no longer needed.

By reusing compared to buying new we reduce;
Carbon Emissions by 60-80%
Water Usage by 95-99%
Energy Usage by 70-85%

We have created Worn Again to be a system that supports and allows for our beautiful products to live beyond one lifetime.

*Ellen MacArthur Foundation. (2022). The Circular Economy